5 Reasons You Might Need a CRM

Implementing the right CRM - Puts your customers at the heart of your processes, helps you gain an edge over your competition, unlocks new sales potential, and helps grow your profits! We are living in a virtual and very remote world centered around technology. It is even more critical in 2022 and beyond that your company and your team are equipped with the tools they need to do their day-to-day tasks quicker and more efficiently. A CRM should be the central intelligence line for your entire business. A modern CRM serves as your business backbone and allows everyone in the organization to make faster, smarter business decisions. Blytheco has over 40 years of experience with software innovation, and with handling hundreds of successful CRM implementations, we have learned a great deal. Here are the top 5 benefits of CRM that you can expect to see in your organization:

1. Predictive Sales Intelligence

With all its benefits, CRM and predictive sales intelligence make it possible to create an entire universe of business apps to deliver smarter, and better, customer experiences across all sales interactions. A core part of the sales process – Lead Management – can be streamlined by utilizing intelligent sales force automation tools with a CRM’s A.I. capabilities. CRM allows for more intelligent and unified sales and marketing efforts. This includes predictive lead scoring, intelligent lead routing, and deal intelligence. Equip your sales team and your sales leaders with tools to make smarter business decisions and forecast sales with 10x more accuracy. Build real-time sales funnels and gain insight into your close ratios. Here are some additional functional sales benefits:

• Sales forecasting
• Real-time reporting and dashboards
• Close-ratio analysis
• Opportunity and pipeline probabilities
• Custom goals, KPIs, and alerts
• Easy-to-customize reports
• Demand planning

2. Stronger Customer Relationships

Consumer behavior and expectations continue to evolve. Customer service has always been important but has now shifted focus to a streamlined customer experience. Buyers expect rapid turnaround on deliverables, timely responses, and thoughtful check-ins. Your clients want a relationship, and they expect to be more than just a sale. Having easy access to customer information, as well as the ability to log customer interactions, track past orders, and easily address concerns, service requests, and reorders, is critical. To be successful in building client relationships, your customer data needs to be clean, up-to-date, and accessible for sales reps, account managers, front office, and back-office team members. Clean data allows your team the opportunity to visualize each client to reveal new insights. Sometimes these insights can be a service opportunity, upsell, or cross sell, which means more revenue to your business. It can also allow team members to identify risks, client issues and missed service requests, all of which are great opportunities to go above and beyond for a client. Quickly identifying opportunities (good or bad) and being proactive with customers is an outstanding way to build trust and longevity. Here are some additional functional benefits for managing your customers:

• Customer data management
• Loyalty program management
• Comprehensive needs analysis
• Contract management and alerts
• Opportunity management
• Contact management
• Order and invoice management
• Service and support requests
• Upsell and cross sell analysis

23x - Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable as a result.

3. Integrated Marketing

Organizations with tightly aligned sales and marketing teams see 38% higher sales win-rates. It’s not hard to see why. With buyers now escorting themselves through most of the buying cycle before contacting a company, the pressure is squarely on marketing’s shoulders to identify ideal prospects, attract them with content, and nurture them until they’re ready to buy. When it comes to managing an effective marketing organization, you need the right data, the right tools, and the ability to action and pivot quickly. Here are some functional benefits gained from an integrated sales and marketing structure within your CRM:

• Lead generation and management
• Personalized segmentation
• Demand generation and customer profiling
• Email marketing
• Event management
• Marketing resource management
• Customer behavior tracking
• Campaign management
• Lead funnel reporting and budgeting

4. Product Management

Manufacturers, wholesale distributors, and retailers need to be able to pivot quickly, especially nowadays. They also need to be able to produce high-quality products consistently and effectively. Substandard or defective products can tarnish your brand reputation and result in unsatisfied customers. They also need to be able to adapt quickly to meet changes in demand. CRM tools can help analyze data from multiple sources and identify process errors in real-time. These analytics allow you to better manage product cycles and get products to your customers faster. Flexible CRM platforms also allow you to build custom work flows as well as store product specs, sales collateral, pricing info by vendor and easily create and manage discounts and multiple-price levels per SKU. With flexible dashboards and real-time reporting, you can also gain insight into top performing items, waste, and pinpoint items of focus. Here are some functional benefits gained from a modern CRM:

• Product catalogs with attributes
• Easy sales order generation
• Pricing and discount management
• Production reporting and analysis
• Product and order bundles
• Stock availability
• Warehouse lookups
• Production scheduling
• Reporting and custom KPIs

5. Customer Service

It’s no surprise that customer service is critical when it comes to client retention. This focus goes for B2B and B2C. It doesn’t matter if you are selling a tangible good or a specific service, what matters is the customer service and the speed in which your team is able to mitigate challenges. By leveraging an intelligent full-cycle service management platform, you take your customer service to the next level keeping all aspects of support on one dashboard. You can enhance this experience with process centric UX and UI tools that allow you to simplify case routing and speed up resolutions. CRM allows you to think differently about your customer journey and build a workflow that works for your team. Whether you’re in field service, online retail professional services, wholesale, or manufacturing; build a smarter service plan, and streamline your customer service with a holistic view of the entire customer lifecycle. Here are some additional customer service benefits you can expect:

• Dynamic and easy-to-configure customer portals
• Detailed account lookups and activity tracking
• Communication management and follow-up
• Case management
• Service and ticketing dashboards
• Easy alert configurations
• Support dashboards

“Our CRM helps us transform and grow rapidly,
servicing our customers at jet speed!”

For help evaluating whether or not your business could benefit from a new CRM or a replacement of an existing CRM, our team is here to help. Let’s talk CRM:

Call: (949) 583-9500 OR email: Solutions@blytheco.com to get started today!